Gen Z underwear start-up Parade snapped up by Fruit of the Loom license-holder

News business : Gen Z-run underwear brand Parade has been bought by intimates-maker Ariela & Associates International for an undisclosed sum. It's the latest direct-to-consumer lingerie retailer to be snapped up by a larger competitor. (#1544700)

Parade Days of the Week Underwear Collection

Victoria's Secret - FashionNetwork.com Portugal

Victoria's Secret - FashionNetwork.com Portugal

How Gen-Z-Founded Brands Are Changing the Intimates Industry

How Parade is building an underwear brand based on Gen-Z values

Columbia - FashionNetwork.com Colombia

Mandala #122 - TrendyMandalas

Loewe Archives - University of Fashion Blog

Intimates - FashionNetwork.com India

Victoria's Secret - FashionNetwork.com India