Gen Z underwear start-up Parade snapped up by Fruit of the Loom license-holder

News business : Gen Z-run underwear brand Parade has been bought by intimates-maker Ariela & Associates International for an undisclosed sum. It's the latest direct-to-consumer lingerie retailer to be snapped up by a larger competitor. (#1544626)

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Roslyn Griner on LinkedIn: Gen Z underwear start-up Parade snapped up by Fruit of the Loom…

Roslyn Griner on LinkedIn: Gen Z underwear start-up Parade snapped up by Fruit of the Loom…

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Gen-Z favorite intimates brand Parade opens first pop-up

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