Lingerie brand Playtex rebrand targets over-50s

Playtex, the lingerie brand, is launching a £1m marketing campaign to reposition itself as the underwear brand for women over 50.

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Playtex Brand History

Playtex Brand History

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PDF) The influence of ageing on bra preferences and self-perception of breasts among mature women

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UCLA project - Customized Bras

1984 Playtex Discretion Bras Ad - Won't Show More-DV0837

BrandAlley extends into beauty, home and travel

Lingerie brand Playtex rebrand targets over-50s

Playtex 1990s Print Advertisement 1993 Secrets Bra Panties Lingerie

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Playtex jazzes up bra styles, colors for Millennials

New Collection of Lingerie and bra

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