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DBApparel UK has called in Sixty to handle its lingerie brand Playtex's repositioning for older women.
Playtex Brand History
Lingerie Insight May 2012, PDF, Bra
Lingerie brand Playtex rebrand targets over-50s
Hanes Comfortable Clothing for Every Body
Show review: No sign of an uplift at INDX Intimate Apparel
The designers making lingerie that women actually want to wear
Why older women are back in vogue for designer brands
Iconic Bra Brand Playtex Launches New “Be Uniquely You” Marketing Campaign Celebrating Women and Their Individuality
The designers making lingerie that women actually want to wear
Playtex Bra Commercial
Vestiaire Collective: Long Live Fashion campaign
DBApparel UK hired Sixty to promote lingerie brand Playtex to older women
Iconic Bra Brand Playtex Launches New “Be Uniquely You” Marketing Campaign Celebrating Women and Their Individuality
Playtex Brand History
