How and why Pantone picked 'Viva Magenta' as its 2023 color of the year - OPB

After much research and consideration, the Pantone Color Institute has revealed the color of the year for 2023. It calls Viva Magenta "an unconventional shade for an unconventional time."
After much research and consideration, the Pantone Color Institute has revealed the color of the year for 2023. It calls Viva Magenta «an unconventional shade for an unconventional time.»

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