4.8 (143) In stock
My curiosity was piqued by the headline of a recent article comparing Siri, the personal assistant application on new iPhones, to Speaktoit, currently available on Android phones – but not because I wanted to understand the differences between the apps. I was struck by how different the two names are – Siri: short, cute, a person’s name, vs. Speaktoit: longer, cumbersome, a function. I got to thinking about what makes a brand name effective and how that’s changed over time. As I’ve dug into the trends, I’ve discovered how brand names reflect the business climates they’re developed in – and
Brand Personality: Understanding Aaker's 5 Dimension Model
What Is A Brand Personality And How To Create One: Guide And Tips [+ Examples]
Warez Leecher Names
PDF) Brand Personality: Theory and Dimensionality
The Siri Syndrome—Why Companies Don't Dive into AI/Chatbots
Developing Effective Brand Names: Lessons From A Naming, 45% OFF
Developing Effective Brand Names: Lessons From A Naming, 45% OFF
Siri vs. Google Now — Seriously Simple Marketing
How To Shape Perceptions With A Brand Messaging Framework - Work It Daily
