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Our latest research reveals that advertisers are missing the mark when it comes to the over 50s.
Gransnet is the busiest online community for over 50s. At its heart is a discussion forum where users give each other advice and support, discussing everything from being a grandparent to menopause, style tips, current affairs, difficult daughters-in-law and relationships. There is also plenty on offer including money-saving discounts, competitions and a bookclub.
Marketing to the over 50s
Worlds Apart: Can You Really Advertise Effectively to the Over 50's and Gen Z at the Same Time? – Advertising Week
Advertising Week
How to Dress Over 50 and Overweight — No Time For Style
90+ May Marketing Ideas for Any Business or Budget
Can Men Over 50 Wear Jeans?
The Unretirement Uprising – 55/Redefined's 2022 Ageism Report, Resources
HCP Marketing & Advertising in 2023 [Most Effective Approach] – Terraboost
Stop defining over-50s by age alone or risk long-term brand decay
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