How to find your brand's functional and emotional benefits

In the new economy, Brand Love is the new currency, with marketing shifting to building big ideas, leveraging purpose-driven stories that are in the moment, creating consumer experiences that people talk about, managing ubiquitous purchase moments all helping to steer the brand’s reputation. Marketi

How to identify the key benefits of your brand

Brand Ladder to Success - J Carcamo and Associates

Emotional branding speaks to consumers' heart: the case of fashion

Driving Change through Emotional and Rational Thinking: Case Studies in Pharma and Consumer Products

Brand Positioning Excellence: Learn From Beloved Brands

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Free Brand Pyramid Templates

Intent Data and Emotional Marketing: Crafting Content that Resonates with Intent

How to lay out your 5-year brand strategic plan on one page

Boring people make boring brands that die

Emotional advertising tightens the bond and grows your brand

Benefits of branding, branding method español

Forget the 4 P's: Build your brand through the 5 sources of connectivity under a Big Idea