Jockey International bids to end the ill-fitting bra by

Instead of the typical A, B, C, D, etc, Jockey
Instead of the typical A, B, C, D, etc, Jockey's eight-years-in-the-making Volumetric Fit system measures the volume of a woman's breast plus an under-bust measurement, with the volumetric sizes running from 1 through 10.

Jockey® Forever Fit™ Full Coverage Molded Cup Bra – JOCKEY EU

Jockey® Forever Fit™ Full Coverage Molded Cup Bra – JOCKEY UK

Jockey Forever Fit™ V-Neck Molded Cup Bra

Jockey International bids to end the ill-fitting bra by introducing a completely new sizing system that gets rid of traditional A, B, C cup sizes

Jockey® Forever Fit™ V-Neck Molded Cup Bra – JOCKEY UK

Jockey Women's Bra Forever Fit V-Neck Molded Cup Bra, Almond, S at Women's Clothing store

BRA FOR YOU® (BUY 1 GET 1 FREE) WIRELESS COMFORT LIFT PUSH UP MESH LAC

Jockey® Forever Fit™ V-Neck Unlined Bra – JOCKEY EU

Jockey® Forever Fit™ V-Neck Unlined Bra – JOCKEY EU

Jockey® Forever Fit™ Full Coverage Molded Cup Bra – JOCKEY EU

Jockey Forever Fit™ Full Coverage Molded Cup Bra