Lululemon adopts unconventional approach to cope with knock-off 'dupes' flooding the market

The cult athleisure brand arranged a swap at a Los Angeles mall, where fans of the Align pants could get a pair for free if they gave up their dupe.

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The Best Lululemon Dupes to Save a Fortune — SoulTravelFitness

Lulu who? A cult brand takes on the booming culture of 'dupes' - CBS Miami

Lululemon's brilliant dupe strategy should be duplicated by every brand brandknewmag:Actionable Intelligence on Advertising,Marketing,Branding

Lululemon adopts unconventional approach to cope with knock-off 'dupes' flooding the market

Lululemon adopts unconventional plan to tackle 'dupes' trend

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