Direct-to-consumer Bra Brand Parade Valued at $200 Million

Parade is just one of several innerwear brands raising hundreds of millions of dollars, hoping to take share in the intimates market.

Parade Acquired by Intimates Company Ariela & Associates International

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What Parade's Sale Says About the State of DTC

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This College Dropout's $200 Million Company Is Changing How Gen Z Buys Underwear

What Parade's Sale Says About the State of DTC

Parade Underwear Is Moving Forward, but Founder Cami Téllez Will Be Left Behind

Parade Officially Launches at Target