What is the difference between Branded and Non-branded Keywords?

A Branded keyword search query includes your website’s brand name or variations of it and is unique to your domain. Keywords that do not reference a brand name or any part of it (including any misspellings) are considered non-branded keywords.
Semrush - online visibility management and content marketing SaaS platform

Branded Search vs. Non-Branded Search: What's the Difference?

Branded Search vs. Non-Branded Search: What's the Difference?

Branded Search vs. Non-Branded Search: What's the Difference?

Brand vs. Non-Brand: Measurement Is Key - Search Engine Watch

How to resolve other brand mapping on my keyword in Flipkart - Quora

What Are Branded Keywords And Why Should You Use Them?

Branded vs. Non-Branded Keywords: A Comprehensive Guide

Branded Search vs. Non-Branded Search: What's the Difference?

Branded vs Non Branded Keywords

Branded vs discovery searches report with Google Search Console and Data Studio (Free Templates included!)

Why is it important to look for keywords related to your brand when starting a digital marketing strategy? – Primitive Agency

Semrush Manual: Organic Positions Changes

Branded vs. Non-Branded Keywords: Must Know Things - SEOmator