Don't Cut Your Brand-Marketing Budget. Rethink It.

Reframing brand spending as a vital long-term investment helps companies build the resilience they will need when a downturn hits.

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Cutting Marketing Spend: When It Works (and When it Doesn't)

Capturing Mind Share with Precision Branding

Is Mass Marketing Strategy Still Effective In 2024?

David Ratajczak

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Boston Consulting Group on X: Brand marketing is an easy target

Why your marketing strategy should be at least 50% brand marketing

Giambattista (GB) Taglioni on LinkedIn: Don't Cut Your Brand-Marketing Budget. Rethink It.

Andrea Chen posted on LinkedIn

How CMOs Are Succeeding with Generative AI Free Summary by David Ratajczak et al.