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The trend represents change in Saudi Arabia, where religious police once cracked down on sales of Valentine’s Day items and people wearing red on February 14.
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Red clothing and underwear are displayed in Saudi shopfronts, but the increasingly popular Valentine’s Day promotions are missing one thing: the festival’s name.
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Red lingerie sales boom in Saudi Arabia, minus Valentine's Day
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Red lingerie sales boom in Saudi Arabia, minus Valentine's Day
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Red lingerie sales boom in Saudi Arabia, minus Valentine's Day
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Red lingerie sales boom in Saudi Arabia, minus Valentine's Day