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The NCAA announced a new eight-year broadcast deal with ESPN for over $900 million with women’s college sports making up the bulk of the deal. While women’s athletics have traditionally been on the sidelines of sports media, in recent years, they've scored some big wins with mainstream audiences. Stephanie Sy reports on the rise of women’s sports and the fandom propelling them forward.
Irnise F. Williams, Esq. (@YourNurseLawyer) / X
Shelley Pisarra on the rise in women sports coverage by PBS NewsHour., Wasserman posted on the topic
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How women's sports are breaking into mainstream coverage
