The Secret of Zara's Success: A Culture of Customer Co-creation

Zara is one of the most successful global fast fashion retail brands competing on design & styles, strong retail marketing, lean supply chain and strong corporate culture, Inditex is the world’s largest fashion group with 170.000 employees, operating more than 7,400 stores in 96 markets worldwide and 49 online markets

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The Secret of Zara's Success: A Culture of Customer Co-creation

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