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Higher Prices Leave Consumers Feeling the Pinch - WSJ
Shopper Shows Kellogg's Cereal Now 99 Cents: 'Protest is Working
Kellogg's CEO says eat cereal to save money, though prices are up 28% - Washington Times
Why Kellogg is splitting up and what it means for consumers - Marketplace
Bloomberg businessweek – 2 march 8 march 2015 by Hassaan Ahmad - Issuu
Can Kellogg Save Cereal by Selling It as a Snack Food? - Bloomberg
Why Kellogg is turning its back on Frosted Flakes and Froot Loops
Kellogg's Faces Boycott After CEO Encouraged 'Cereal for Dinner
Holiday and Limited Time-Only Products: Balancing Demand and Production
Frosted Flakes Maker Bets On Cereal For Dinner to Help Sales - BNN Bloomberg