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This week Tesco unveiled the Everyday Value range to replace its 20-year-old Value sub-brand. We asked retail and branding experts what they made of the decision.
Tesco loses £2bn in value as investigation of profit overstatement begins, Tesco
Tesco Profits Hide Supermarket Trouble Ahead From Lower Food Prices - Bloomberg
Olio partners with Whole Foods Market in London
Industry verdict: Tesco was right to ditch Value range
Tesco, Sainsbury's, Asda issues baked beans warning and offers full refunds - Birmingham Live
I compared cheap tea bags from Aldi, Lidl, Sainsbury's, Morrisons, M&S, Asda and Tesco and one could convince me to ditch Yorkshire Tea - Bethan Shufflebotham - Manchester Evening News
Chicago's exodus of grocers offering healthy variety on South Side, West Side paint bleak picture of food access for some - Chicago Sun-Times
Reassessing the fight against retail food waste after Tesco's scandal
Industry verdict: Tesco was right to ditch Value range
Industry verdict: Tesco was right to ditch Value range
Tesco puts squeeze on suppliers so it can cut grocery prices for customers, Food & drink industry