Peloton unveils 'critical' brand relaunch, as the struggling company eyes growth

After reporting a loss of $2.8bn in 2022, Peloton is betting on a relaunch to turnaround the business, moving away from its bike brand positioning and pursuing a new visual identity to appeal to more customers.

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Peloton Leans Into Subscriptions as Brand Revamp Continues - WSJ

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