Lingerie brand Playtex rebrand targets over-50s

Playtex, the lingerie brand, is launching a £1m marketing campaign to reposition itself as the underwear brand for women over 50.. From Campaign US

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Lingerie brand Playtex rebrand targets over-50s

1954 vintage brassiere Ad , Playtex Living Bras 043018

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Playtex's Commitment

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1956 Playtex Living Bra Vintage Ad, 1950's Fashion, Advertising

Lingerie brand Playtex rebrand targets over-50s

Brand history

Playtex seduces women in their 50s

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