Universal Standard revolutionized plus-size fashion—now it wants to en

The brand gained a cult following among plus-size shoppers. It’s now pushing into smaller sizes, upending the industry, and testing its fan base.

Cut To Size: Meet Universal Standard, The World's Most Size

Plus-size Brand Universal Standard Reveals First Ad Campaign [PHOTOS]

18 of the Best Plus-Size Clothing Stores of 2022

Universal Standard's e-commerce models now come in every size

Universal Standard is introducing a line that goes from sizes 00

The Best Plus-Size Workout Clothes to Pack for Active Trips

Plus-size Brand Universal Standard Reveals First Ad Campaign

This cult plus-size brand believes inclusivity means making smaller si

Universal Standard Will Now Carry All of Its Clothing in Sizes 00

LETS TALK: Design Elements in Plus Size Clothes that KILL ME.

Universal Standard Is Now Even More Size Inclusive

Universal Standard Is Now Even More Size Inclusive

18 of the Best Plus-Size Clothing Stores of 2022

Plus-Size Women Share Their Shopping Frustrations

Universal Standard: If We're Still Talking About Plus Size Fashion