Squishmallows Hottest Toy on Market, Adults Driving Sales

Squishmallows' combination of exclusivity, nostalgia, and shared experiences of collectors has contributed to its wide-reaching success among adults.

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SHOP: Squishmallows are the hottest toys of the season so far

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Squishmallow and Build-a-Bear head into legal battle over 'knock-offs

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Squishmallows 8 Food Plush Toy

Entrepreneur Media on LinkedIn: Squishmallows Hottest Toy on Market, Adults Driving Sales

Squishmallows 12-Inch Axel Purple Beetle - Medium-Sized Ultrasoft Official Kelly Toy Plush : Toys & Games

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How TikTok sensation Squishmallows found Warren Buffett