Fruit of the Loom's New Undies Use Lenzing Ecovero

The basics brand's new men's underwear collection is made from the Austrian fiber giant's sustainably produced viscose.
The basics brand's new men's underwear collection is made from the Austrian fiber giant's sustainably produced viscose.

Fruit of the Loom’s Fruitful Threads collection is designed with comfort and sustainability in mind. These products are made with Lenzing Ecovero

Fruit of the Loom Men's Fruitful Threads Boxer Briefs, 3 Pack

Fruit of the Loom Men's Work Gear with Enhanced Durability & Cooling, Boxer Brief-Coolzone Fly-3 Pack Assorted Blues, Small : Clothing, Shoes & Jewelry

Fruit of the Loom Men's Performance Cooling Boxer Briefs, Black/Grey, Small at Men's Clothing store

LENZING™ ECOVERO™ meets the growing demand for comfortable and sustainable materials in the textiles industry

Fruit of the Loom Men's Breathable Boxer Briefs Guam

Fruit of the Loom Underwear With LENZING™ ECOVERO™ Fibers

LENZING™ ECOVERO™ Fibers

Latest News & Events About LENZING™ ECOVERO™ Sustainable Fibers

Fruit of the Loom Men's Fruitful Threads Boxer Briefs, Regular Leg-Blue/Nude/Green at Men's Clothing store

Fruit of the Loom Underwear

Fruit of the Loom Will Shed 119 Jobs in Distribution Center Closure