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The most recent post on LuLaRoe’s Instagram account is a dedication to the company’s founder DeAnne Stidham on her birthday. Alongside the image of a blonde, smiling Stidham – who, according to the company’s (since-edited) website, was a single mother of seven children when she launched LuLaRoe in 2012 – are messages praising the 60-year old for “striving to make everyone feel loved and appreciated,” serving as LuLaRoe’s “gorgeous and fearless leader,” and “starting and sharing this amazing business.”
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