The unlikely history of Levi's jeans - or, how clothes from 150

The history of Levi's jeans shows that the power of a really good idea - like super-durable clothing that people like to wear - can make for a business that stays strong for more than 160 years.

The Greatest Story Ever Worn

Ametora by W. David Marx

What's Your 501 Story?, 150 Years of the 501

The unlikely history of Levi's jeans - or, how clothes from 150 years ago are still fashionable today - Click Americana

Levi's Life Is Calling Spring Summer 2010 Ad Campaign

501® Levi's® Original 150th Birthday Selvedge Jeans - Blue

Countdown to 150, 501® Fab Facts - Levi Strauss & Co : Levi Strauss & Co

The Greatest Story Ever Worn

The unlikely history of Levi's jeans - or, how clothes from 150 years ago are still fashionable today - Click Americana

The unlikely history of Levi's jeans - or, how clothes from 150 years ago are still fashionable today - Click Americana