Generation Z: What media means to them and how they consume it

I’ve spent the last five years building mobile apps for Generation Z and look at an incredible amount of data on a daily basis. I often get asked: Who is Gen Z and how do their media consumption habits differ from previous generations?

Infographic: Gen Z's Media Consumption Habits

Gen Z's Social Media Usage in 2024

Infographic: Who Is The Generation Z Beauty Consumer?

How Gen Z redefines media consumption habits - Think with Google APAC

Fei (@fei_designs) / X

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Thunes' Gen Z survey: The future of spending - iXtenso – retail trends

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Gen Z Is Extremely Online

Millennials vs. Gen Z: Debunking Generational Marketing Myths