Has marketing women's sport moved on from Ladyball?

How women's sport is sold often reduces it to a 'pinkified' pursuit which is inferior to and less serious than men's sport

The Weekly 3.4.10 by Crested Butte Weekly - Issuu

Heather Thornton's Instagram, Twitter & Facebook on IDCrawl

A pink football for ladies takes sexism in sport to a whole new level

Lidl sign three-year sponsorship deal with women's Gaelic football

Lady Ballers (2023) - IMDb

Caitlin Clark is impacting the marketing power of women in sports

Brands are waking up to the fact that women's sport is a new

Ladyball Revealed as Lidl Campaign - Sport for Business

Game Over For 'Pink It & Shrink It' Kit Marketing in Women's Sport

Ladyball Revealed as Lidl Campaign - Sport for Business

Ilana Kloss: Media rights key to growth of women's sports

Game Over For 'Pink It & Shrink It' Kit Marketing in Women's Sport

Women's sport enters 'new era' after Lionesses' historic win

Why women's sports equality is key to marketing success