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Perceptions of women's sports are changing, according to a study by Nielsen, and superstar athletes like Serena Williams are the ones leading the charge.
Women's Sports Fans Are Leading the Industry's Future
Ronda Rousey Archives - Global Sport Matters
track and field Archives - Global Sport Matters
Soccer Is the World's Most Popular Sport and Still Growing - Bloomberg
Women and sport today: growth statistics - Iberdrola
track and field Archives - Global Sport Matters
Federer wants ATP and WTA to merge into one governing body, Page 4
Women's sports revenue and monetization
Re-Affirming the Value of the Sports Exception to Title IX's General Non-Discrimination Rule. - Document - Gale Academic OneFile
By a four-to-one margin, Canadians believe transgender athletes' participation in women's sport is “unfair”: New MLI poll
Women's and girls' sports: more popular than you may think
Why don't more men watch women's sports? - Quora
Etičnost medijskog prikazivanja žena u sportu: analiza medijskog teksta i pogledi akterica
Women and sport today: growth statistics - Iberdrola
PDF) Re-Affirming the Value of the Sports Exception to Title IX's General Non-Discrimination Rule