Private-label a major disruptor in the US consumer packaged goods

WHAT'S HAPPENING: US private-label CPG sales growth accelerated from 2.2% in 2015 to 5.8% in 2018, according to IRI.Major retailers have rolled out private labels across a range of CPG product categories. Target and Kroger have recently launched new CPG brands.Retailers’ shopper data gives them an advantage in better understanding what consumers want, so they

When does it make sense for a brand manufacturer to produce private label?

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When does it make sense for a brand manufacturer to produce private label?

Private-label a major disruptor in the US consumer packaged goods

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