Despite a Drop in Sales Growth, Women Still Love Victoria's Secret - CivicScience

Favorability for Victoria’s Secret is up, but sales aren’t, and the body-positive ad campaigns of competitors may not be the only reason. Price, shopping habits, and Millennials could play a role.

Victoria's Secret is leaning into comfort and women are taking notice

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Victoria's Secret's 'sexy for all' strategy boosts sales and shares

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Victoria's Secret ditches wokeness over sexiness after sales drop

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Victoria's Secret drops feminist makeover after sales slump

Victoria's Secret ditches wokeness over sexiness after sales drop

Victoria's Secret ditches prioritizing wokeness over 'sexiness' after sales drop