True&Co identifies more than 6,000 breast shapes and find lingerie

A company in San Francisco used seven million data points to analyse the shape of 500,000 women
A company in San Francisco used seven million data points to analyse the shape of 500,000 women's breasts and has created a range of bras (pictured) using the information.

Boobs, big data, and my pursuit of the perfect bra

How True & Co. Modernized the Bra Shopping Experience - Racked

True&Co identifies more than 6,000 breast shapes and find lingerie

Boobs, big data, and my pursuit of the perfect bra

True & Co Women's True Body Lift Scoop Adjustable Strap Bra

True & Co. and Other E-Commerce Startups Change Bra Shopping

Bra Startup True&Co Launches Simple Intimates Line Based on Lots

True & Co. Women's True Body Triangle Convertible Strap Bra, Peony

True & Co Women's True Body Lift V Neck Bra, Purple Haze, 1X