How Peloton has used purpose to create brand loyalty

Cynicism around purpose often stems from the belief that purpose is just one of the drivers in a customer’s decision to purchase - and it’s nowhere near the top of the list with factors such as price and convenience trumping a company’s social impact every time. This cynicism exists despite persuasi

Peloton Marketing Strategy: Uncovering Key Lessons For Rapid Growth - NoGood™: Growth Marketing Agency

Do your branded customer touchpoinst have positive or negative impact?

Home Exercise Equipment Market Insights and Forecast to 2030

Authenticity Action Plan: 8 steps to brand trust

What purpose-driven leadership means to me

Is Peloton spinning gold or treading water?, by David Haberlah

Apple iPhone Brand Loyalty in US at All-Time High

How we define and deliver impact at Rationale

Peloton SWOT Analysis (2024)