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How Coach used global retail activations to popularize a hero

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Among the Tabby-focused retail locations that Coach has launched since February are themed pop-ups in Japan featuring toy vending machines, several themed cafés, ice cream trucks at college campuses, digital immersive rooms and AI-generated Tabby shops.

Sophia Lara on LinkedIn: Can't wait to see everyone next week at

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Zofia Zwieglinska, Author at Modern Retail

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Giovanni Zaccariello on LinkedIn: How Coach used global retail

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Sophia Lara on LinkedIn: I'm honored to be named this year's James

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