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Can Shein shift from bargain bin to legitimate fashion player?

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The controversial Chinese fast fashion retailer has been cleaning up its image. Ahead of its IPO, we ask marketers if Shein has built a legitimate brand.

Shopping Shein? What to know about the fast-fashion brand's so-called 'dark sides' - National

TikToker reveals Kmart dupes that look like the real thing

Shein violated the RICO Act by stealing people's designs, a lawsuit says : NPR

Shein - Recent News & Activity

A tale of two brands » Strategy

Shein - Recent News & Activity

Modern Marketing Latest News and Articles

Shein - Recent News & Activity

Shein - Recent News & Activity

Can Shein shift from bargain bin to legitimate fashion player?

Shein's Rise Was Nearly Overnight. The Backlash Came Just as Fast. - WSJ

Shein - Recent News & Activity

Shein - Recent News & Activity

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