Four Brand Lessons from Lululemon - Matthew Fenton - Chicago Brand

Lululemon is having a very bad no good horrible year. Challenger brands, here are four things you can learn from Lululemon's mistakes.

Four Brand Lessons from Lululemon - Matthew Fenton - Chicago Brand Strategy

Four Brand Lessons from Lululemon - Matthew Fenton - Chicago Brand Strategy

Four Brand Lessons from Lululemon - Matthew Fenton - Chicago Brand Strategy

Four Brand Lessons from Lululemon - Matthew Fenton - Chicago Brand Strategy