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Denim Dreams - “How you want it, my jeans is $300. These ain
Denim Dreams - “How you want it, my jeans is $300. These ain't Dieselthese is Evisu.” And with that line from The Blueprint 2’s “Show You How,” Jay Z ushered in a new era of high-end, high-priced denim. Standard $60 Girbaud jeans were no longer the regular. It was all about premium denim brands like Evisu, Red Monkey and True Religion — which cost anywhere from $200 to $1000 a pair. (Photo: KMazur/WireImage for New York Post) - The streets set the trends. Not vice versa.
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