Asics rebrands for first time in 10 years to bring back “joy of playing sport” - Design Week

The specialist running store has been given a new look by Bruce Mau Design, which aims to position it as a brand for people beyond the “dedicated runner”.

Badgerman (@DP_C3) / X

Asics rebrands for first time in 10 years to bring back “joy of playing sport” - Design Week

CH Creative Limited

Chris Braden's Instagram, Twitter & Facebook on IDCrawl

Design Week's most popular news stories of 2017 - Design Week

TOTEM (@hello_totem) / X

American Apparel电商即将上线；金利来母公司预计上半年利润大跌20%至30%, 时尚要闻_时尚头条网

Chris Braden's Instagram, Twitter & Facebook on IDCrawl

Asics rebrands for first time in 10 years to bring back “joy of playing sport” - Design Week

Badgerman (@DP_C3) / X

CH Creative Limited

CH Creative Limited