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There's a low-energy Bluetooth unit sewn into the straps, and it tweets every time it is unclasped
Just check your damn boobs': Mum's mastectomy pictures go viral in Facebook protest against 'silly' awareness campaigns - Irish Mirror Online
Why 'No Bra Day' Is So Problematic, As Explained By Twitter
Breast Cancer Before 40: How Founders Are Supporting Survivors - Shopify
Vaccum-powered device which sucks out cancerous tissue could be a new way to remove breast cancer
It's 'No Bra Day' to highlight breast cancer but men are ruining it by posting explicit photos on Twitter
Bosom buddy: Bra tweets every time it's unhooked - CNET
Tweeting Bra' out to prevent breast cancer - The Korea Times
SOMAINNOFIT Review: A Precise Bra Fitting at Home, Wardrobe Oxygen
What is the aim of a brassiere that automatically tweets every time you remove it? - GIGAZINE
23 Powerful 'No Bra Day' Tweets That Raise Awareness About Breast Cancer
Millions of women under 40 at risk of breast cancer because they've never checked their boobs – The Irish Sun
The Truth Is, It's Not Mandatory For Women To Wear Bras In Public (Or Ever)
Marks & Spencer India subtly calls to action breast cancer awareness through vital feature in women's bra - MARKETECH APAC
Tweeting bra exposed: Genuine support or publicity lift?