Stanley cups: the psychology behind the internet's latest obsession

#StanleyTumbler has over 1 billion views on TikTok, with Stanley raking in $750 million in revenue in 2023. How did these colourful cups become so coveted?

UPI Marketing, Inc. Detroit Red Wings 11 Time Stanley Cup, stanley cup

UPI Marketing, Inc. Detroit Red Wings 11 Time Stanley Cup, stanley cup

Dazed Media

Stanley cup craze, explained: Why do we love these tumblers so

Dazed Media

Chaos Over Limited Edition Stanley Cups at Target, Resale Over

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Stanley cups: the psychology behind the internet's latest

Stanley Cups: What They Cost, Why Everyone Wants One and Whether

Chaos Over Limited Edition Stanley Cups at Target, Resale Over

Stanley cups: the psychology behind the internet's latest

Stanley Cups: What They Cost, Why Everyone Wants One and Whether