Asia-Pacific consumers see Zara as a luxury brand, Marketing

The brand is apparently seen as a cut above its direct competitors, although Uniqlo has done a much better job of building designer-appeal into fast fashion.

Asia-Pacific consumers see Zara as a luxury brand, Marketing

Asia-Pacific consumers see Zara as a luxury brand, Marketing

Asia-Pacific consumers see Zara as a luxury brand, Marketing

Asia-Pacific consumers see Zara as a luxury brand, Marketing

Asia-Pacific consumers see Zara as a luxury brand, Marketing