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Shapewear is a hot commodity in fashion, from brands favoured by Gen Z that are making more body-positive clothes to Kim Kardashian’s Skims, which is dressing the US Olympic team in Tokyo.
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Shapewear rarely makes fashion headlines, but it has done so in the past few weeks – and more than once. Industry pioneer Spanx has reportedly put feelers out for potential buyers, while rival brand Skims has announced it is outfitting the US Olympic team in Tokyo.
Skims vs. Spanx review: Which shapewear is better? - Reviewed
How Kim Kardashian's Skims revolutionised shapewear: the reality TV star's brand is worth US$4 billion, worn by SZA, former Victoria's Secret models, The White Lotus stars – and the US Olympics team
Shape up or ship out: Body positivity in the age of shapewear
SKIMS has some of the most innovative shapewear on the market, but
Skims vs. Spanx review: Which shapewear is better? - Reviewed
Kim Kardashian on Skims, Swarovski and Transcending Shapewear - The New York Times
How shapewear sparked a billion-dollar underwear war
From Kim Kardashian's Skims to classic Spanx, shapewear is in demand as brands shift to body positivity and inclusivity
We Tried Kim Kardashian's Skims Shapewear
How celebrities and a cultural shift are powering the shapewear boom - Inside Retail Asia
From Kim Kardashian's Skims to classic Spanx, shapewear is in demand as brands shift to body positivity and inclusivity
How Kim Kardashian's Skims revolutionised shapewear: the reality TV star's brand is worth US$4 billion, worn by SZA, former Victoria's Secret models, The White Lotus stars – and the US Olympics team
