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An aspirational brand selling products in the £1,000s diversifies into affordable sub-categories; this sounds like the classic financial model for luxury fashion or jewellery brands, but what about in fitness?
Did Peloton Make an $820 Million Mistake?
In-depth: can Peloton capitalise on its community to create a new activewear giant?
283: PSNY Institutes Boarding System For Bike Classes Plus Our Interview With Karen Brady
and Nike are exploring bids for Peloton, report says
How to create an on-demand fitness app like Peloton? - Matellio Inc
Peloton Is Caught Between the Great Rotation and the Great Inflation - Bloomberg
With Peloton Guide, the Fitness Company Bets Big on Body Tracking
Peloton Posts First-Ever Profit as Pandemic Speeds Sales - WSJ
Peloton: New Strategies Delivering Results, But With Caveats
Peloton Bike In-Depth Long Term Review: Three Years Later
The Peloton Bike: Bring Home the Studio Cycling Experience by Peloton — Kickstarter
Peloton Interactive: An Ecosystem Strategy to Top The Leaderboard
Peloton is raising subscription fees while cutting prices for its Bikes and other equipment : r/pelotoncycle
Better Comeback Stock: Alibaba vs. Peloton
Peloton for Business on LinkedIn: #hlth2023
