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How Zivame built a successful brand using 'real women

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In today’s e4m Pride of India series, Zivame Head of Marketing Khatija Lokhandwala talks about the brand’s journey and its role in 'shifting perceptions about the intimate-wear category'

Are unshapely breasts your biggest worry? Try this smooth fit white bra by Rosaline. Designed with side shaper panels, this white non padded bra gives

Rosaline by Zivame Women's Cotton Non-Padded Wire Free Everyday Bra

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A fun update to our Zivame Basics, the Beautiful Basics bras are colourful & comfy everyday styles. This T-shirt bra has a smooth finish that goes

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Some of our best-selling bras got a seasonal twist with sparkling trims. Zivame's Glitter Straps Collection is the perfect range if you're looking to

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