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How Shein outgrew Zara and H&M and pioneered fast-fashion 2.0

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Shein’s key strategy is to tap a network of largely China-based suppliers, which buck traditional manufacturing trends by accepting small initial orders and scale up based on demand

How China's Shein pioneered fast-fashion 2.0

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How Shein outgrew Zara and H&M and pioneered fast-fashion 2.0