Marketing Strategy: Based on First Principles and Data Analytics: Robert W. Palmatier: Bloomsbury Academic

Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers c…

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Marketing Analytics: Based on First Principles: Palmatier, Robert W., Petersen, J. Andrew, Germann, Frank: 9781352013214: Books

Marketing Strategy: Based on First Principles and Data Analytics: 9781137526236: Robert Palmatier: Books

Marketing Strategy: Based on First Principles and Data Analytics

Marketing Strategy: Based on First Principles and Data Analytics: Robert W. Palmatier: Bloomsbury Academic

Marketing Strategy: Based on First Principles and Data Analytics: Palmatier, Robert W., Sridhar, Shrihari: 9781137526236: Books

Marketing Analytics: Based on First Principles: Palmatier, Robert

Marketing Analytics: Based on First Principles: Robert W. Palmatier: Bloomsbury Academic

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Marketing Strategy: Based on First Principles and Data Analytics: Robert W. Palmatier: Bloomsbury Academic

Chapter 4 - Marketing Strategy - Rob Palmatier and Shrihari Sridhar