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Functional Fabric in Fashion Brand — COOLMAX® and GUESS, by Yuepei Liu (Penny), Global Threads

Solved Company Case Lululemon: Indulging Customers at a

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1 billion and counting. Lululemon revealed their 2017 marketing…, by Dakota Batch, Global Threads

Lululemon: How a yoga wear company evolved into a serious Nike and Adidas competitor

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Luon — A trademark of Lululemon. Lululemon, a yoga-inspired…, by Qinshu Yang, Global Threads

Reaching Consumers. Written by Lilah Halbkat, Xiaolu Lin…, by Xiaolu Lin, Global Threads