It needs a marketing U-turn': can Thinx bounce back after toxic lawsuit?

The period underwear brand hinged its marketing on its products’ benefits to health and the environment. After settling a class action lawsuit that alleged use of toxic chemicals, however, experts question whether it can ever regain customer trust.

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It needs a marketing U-turn': can Thinx bounce back after toxic

Michela Graci on LinkedIn: 'It needs a marketing U-turn': can