Why Owning Your Story Is Powerful: P.E. Nation Cofounder Pip Edwards On Building A Global Brand

Athleisure isn't going anywhere anytime soon, and street-meets-sportswear label P.E. Nation is at the forefront of the fashion and function trend. I spoke with cofounder and creative director Pip Edwards about the design elements that keep her brand unique and her advice for all female founders.

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Sarah Engel (@edisrupt) / X

Pip Edwards opens her Bondi apartment ahead of P.E. Nation's Fashion Week show