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Young Japanese are craving fast fashion. What happened?

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Japanese consumers always appreciated quality and would willingly pay for it, but a young generation is showing signs of shifting to lower-priced, trend-driven fast fashion. It’s an opportunity for Shein, H&M and Forever21, although it’s uncertain if it’s a long-term phenomenon.
Japanese consumers always appreciated quality and would willingly pay for it, but a young generation is showing signs of shifting to lower-priced, trend-driven fast fashion. It’s an opportunity for Shein, H&M and Forever21, although it’s uncertain if it’s a long-term phenomenon.

Japanese enjoy major success

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Japanese enjoy major success

即日発送 Style Japanese Japanese Style These 本

JAPAN STYLE

Japanese enjoy major success

Young Japanese are craving fast fashion. What happened?

Japanese enjoy major success

JAPAN STYLE

三田 JAPAN STYLE - 和服

Young Japanese are craving fast fashion. What happened?

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Japanese enjoy major success

来年度予算案 JAPAN STYLE