The 'Average' Woman Is Now Size 16 Or 18. Why Do Retailers Keep Failing Her?

Study finds that there are a lot of inaccuracies in women’s clothing sizes and the sizing measures that retailers use are outdated.

The 'average' US woman is a size 16, not 14, study finds

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MarketELLE

The Average American Woman is a size 16–18 now.

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